PUBLISHED 2021-2022 Credit Catalog[ARCHIVED CATALOG]
MKTG 2322 - Marketing Research
Course Description: Marketing research is an integral part of the strategic marketing process. The step-by-step marketing research process covers planning, data collection, data analysis and presentation of relevant information for recommending informed marketing strategy decisions. Present research methods including developments in technology-supported research are evaluated in their capacity to manage the changing landscape for marketing research in Canada. The research process is applied to address realistic marketing problems.
