ENTI 300 - Design Thinking and Innovation

Course Description:
This course focuses on the ideation process as it applies to product design in hospitality and tourism. This includes how ideation helps you adapt to global and local trends, execute a business plan, and enhance customer experience. You will also learn about how the ideation process is enhanced through open-mindedness (willingness to listen to other people’s ideas) and customer-centric practices. Topics include experience design, business modeling, prototyping, building an exponential company, and client-focused versus customer-focused approaches to business design.

3 Credits

Prerequisite(s):

ACCT 206
ENTI 250
MKTG 250