ENTI 310 - New Venture Planning

Course Description:
Using case studies related to the entrepreneurial process, you will explore venture opportunities in the hospitality industry and address the importance of market research and business analysis in identifying prospects. This course examines leadership in a start-up, provides an overview of ownership structures within hospitality and discusses how stakeholders impact the viability of a new business. Topics also include identifying industry gaps and building value propositions and understanding the key aspects of a business plan (marketing, operations, financial, human resources).

3 Credits

Prerequisite(s):

ACCT 206
ENTI 250
MKTG 250