Dec 21, 2024  
PUBLISHED 2021-2022 Credit Catalog 
    
Catalog Navigation
  Catalogue Home
  Programs/Categories
  Programs/Categories by School
  Courses by School
  Programs/Categories in Business
  Courses in Business
  Programs/Categories in Academic and Learner Services
  Courses in Academic and Learner Services
  Programs/Categories in Construction
  Courses in Construction
  Programs/Categories in HPS
  Courses in HPS
  Programs/Categories in H&T
  Courses in H&T
  Programs/Categories in ICT
  Courses in ICT
  Programs/Categories in M&A
  Courses in M&A
  Programs/Categories in MSE
  Courses in MSE
  Programs/Categories in Transportation
  Courses in Transportation
HELP
PUBLISHED 2021-2022 Credit Catalog [ARCHIVED CATALOG]

MKTG 200 - Brand and Guest Experience

Course Description:
This course introduces tourism and hospitality branding, marketing and experience design. Topics include the importance of a service culture, the brand promise and guest experiences. You will explore the impact that a brand can have on guest motivation and experience, and how this can create a competitive advantage in the hospitality and tourism industry.

3 Credits

© 2015 - 2021, Southern Alberta Institute of Technology (SAIT). All Rights Reserved.