MKTG 390 - Marketing Strategy Capstone

Course Description:
This course will build on the knowledge and skills you developed in Service Marketing and Sales by teaching you how to create and implement a marketing and sales plan. You will use this plan to support a SAIT industry partner in addressing service problems and marketing issues. Main topics in this course include data analysis for measuring the success of advertising campaigns, techniques for enhancing the guest experience and using data collection to assess how market changes impact service design. This knowledge will allow you to recognize new opportunities for attracting guests in a competitive and constantly-evolving market.

3 Credits

Prerequisite(s):

MKTG 250