MKTG 1265 - Digital Marketing Foundations

Course Description:
In this course, you will develop a practical approach to the foundation of using digital, social, and mobile platforms to achieve business goals. Students will be introduced to digital engagement to increase brand awareness, create leads, and ultimately drive purchases. Teams will develop a digital plan that specifies the use of email, websites, social media, and mobile marketing, all to target and deliver effective communication to their target audiences. Work will be done with real-world clients.

3 Credits

Equivalent(s):
MKTG 265

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