MKTG 1275 - Creating Your Personal Brand

Course Description:
The Creating Your Personal Brand course prepares you to launch your career by focusing on the concept of self-promotion. Applying marketing fundamentals, this course introduces planning, design and presentation elements that create a competitive advantage in the job market. Visual and written concepts, and personal preparation/presentation skills will be incorporated to create, enhance and manage a LinkedIn profile. In addition, you will develop your constructive criticism skills by planning a career networking project, examining traditional career vehicles such as resumes and presentations, and evaluating best practices in social networking as it pertains to marketing you.

3 Credits

Equivalent(s):
MKTG 275