May 07, 2024  
PUBLISHED 2023-2024 Credit Catalog 
    
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PUBLISHED 2023-2024 Credit Catalog [ARCHIVED CATALOG]

MKTG 260 - Marketing Essentials

Course Description:
Marketing Essentials is an introductory course offering you a solid foundation in marketing principles. Working individually and in teams, you will research and discover how marketing decisions are made and identify the components of sustainable marketing programs. Your research, content application and teamwork skills will be developed and reinforced as you progress through the course.

3 Credits

Equivalent(s):
MKTG 1060