MKTG 4030 - Go To Market

Course Description:
Are you ready to launch a product? In today’s dynamic and competitively volatile business environment, a product launch is a critical time. In this course, you will create a go-to market plan for maximum return on investment. This will be accomplished through market analysis, budgeting and forecasting, along with market testing and planning. Whether the product is for the company you work for, your own business venture or that of a client, you will determine the best strategies and tactics to implement in order to go to market successfully. The focus will be on successful commercialization.

3 Credits