MKTG 2380 - Strategic Marketing

Course Description:
Strategic Marketing represents an application of marketing principles at the management level. Emphasis is on the creation of a marketing plan. Topics include the identification of marketing opportunities, evaluation of environmental factors, as well as the development of branding, distribution, pricing, and promotional strategies.

3 Credits

Prerequisite(s):

MKTG 1060
MKTG 1265

Equivalent(s):
MKTG 380