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Sep 07, 2024
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PUBLISHED 2023-2024 Credit Catalog [ARCHIVED CATALOG]
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MKTG 2322 - Marketing Research and Analytics Course Description: Marketing research is an integral part of the strategic marketing process. The step-by-step marketing research process covers planning, data collection, data analysis and presentation of relevant information for recommending informed marketing strategy decisions. Present research methods including developments in technology-supported research are evaluated in their capacity to manage the changing landscape for marketing research in Canada. The research process is applied to address realistic marketing problems.
3 Credits
Prerequisite(s): Equivalent(s): MKTG 322
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