EVNT 300 - Event Strategy and Planning

Course Description:
This course introduces you to the fundamentals of event strategy and planning. In addition to exploring a variety of marketing strategies used to meet guest needs, you’ll also learn how execution teams work together to make an event successful, and how event planning is important for businesses. You’ll also learn how to create floor plans and checklists using the event strategy principles explored throughout the course.

3 Credits

Prerequisite(s):

EVNT 250
EVNT 260
MKTG 250