TPRD 350 - Tour Product Design Capstone

Course Description:
In this capstone course you will demonstrate how a product is brought to market. Building on your previous work on tour planning, attraction tour development and tourism event itinerary planning, you will apply your financial, marketing and data analysis skills to design a product that meets an industry need . While collaborating with your team, you also will learn how performance is impacted by leadership and team dynamics such as mindset diversity, differing communication styles, trust, and conflict resolution methods. Using this knowledge, your team will create supplier certificates, a team contract, project proposal, and project plan. Your team will also present your pitch to an industry stakeholder. You will be able to monitor the success of your product online and in-person at the SAIT travel centre, where your product will be marketed.

3 Credits

Prerequisite(s):

ACCT 206
LDSH 310
MKTG 250
TPRD 300