Dec 04, 2024  
PUBLISHED 2023-2024 Credit Catalog 
    
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PUBLISHED 2023-2024 Credit Catalog [ARCHIVED CATALOG]

MKTG 250 - Service Marketing and Sales

Course Description:
This course provides an introduction to marketing and sales principles applied to the tourism and hospitality industry. Topics include tourism distribution channels, the marketing mix, target markets, consumer behaviour and its impact on the customer journey.

3 Credits