MKTG 390 - Marketing Strategy

Course Description:
Building on the knowledge and skills you developed previously in this program, this course will teach you how to create and implement a marketing and sales plan that addresses common issues in service and marketing. You will also learn how to prepare a market analysis report, establish market strategies and objectives, develop a marketing program, apply integrated marketing communications and compare methods for evaluating and controlling marketing performance. This knowledge will allow you to recognize new opportunities for attracting guests in competitive and evolving markets.

3 Credits

Prerequisite(s):

MKTG 250