MKTG 3030 - Creating Your Personal Brand

Course Description:
This course allows you to use marketing fundamentals to help launch your career. Material introduces planning, design and presentation elements that can provide a competitive advantage in the job market. You will create and manage a LinkedIn profile, incorporating personal preparation/presentation skills with digital communication, visual and written concepts. Planning a career networking project - examining resumes and presentations, as well as evaluating best practices in social networking as they pertain to marketing yourself - will help develop constructive criticism skills.

3 Credits

Equivalent(s):
MKTG 303