MKTG 360 - Library Marketing

Course Description:
This course provides an introduction to the principles of proactive marketing for libraries and information management organizations. Topics covered include market research and planning, targeted messaging, marketing toolkits and evaluation methods for measuring value and satisfaction.

1.5 Credits

Prerequisite(s):

LIBR 200
LIBR 297

Technical Requirements
Required Textbook(s): Textbook editions may change from term to term. To ensure you acquire the correct edition, we encourage you to buy your textbooks no sooner than two weeks prior to your course start date.

Exam Proctoring Cost(s): This course may include exam(s) that must be proctored. Learn more about our proctor options.