May 24, 2024  
PUBLISHED 2022-2023 Credit Catalog 
PUBLISHED 2022-2023 Credit Catalog [ARCHIVED CATALOG]

MKTG 318 - Introduction to Tourism Marketing

Course Description:

This course will cover the basic principles of marketing, focusing specifically on the hospitality and tourism industry. Learners will be introduced to the key components of marketing, including consumer behaviours, marketing mixes, the communication mix, including Internet marketing and components of the marketing plan.

3 Credits

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