May 24, 2024  
PUBLISHED 2022-2023 Credit Catalog 
    
PUBLISHED 2022-2023 Credit Catalog [ARCHIVED CATALOG]

MKTG 326 - Hospitality Marketing


Course Description:

This course provides students a foundation in service marketing principles and strategies, while guiding them through the creation of a marketing plan. Working individually, and in groups, the students will create a plan that will include presentation of marketing and promotional strategies. Research, presentation and teamwork skill swill be enhanced as the students progress through the course.

3 Credits





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