May 24, 2024  
PUBLISHED 2022-2023 Credit Catalog 
PUBLISHED 2022-2023 Credit Catalog [ARCHIVED CATALOG]

MKTG 326 - Hospitality Marketing

Course Description:

This course provides students a foundation in service marketing principles and strategies, while guiding them through the creation of a marketing plan. Working individually, and in groups, the students will create a plan that will include presentation of marketing and promotional strategies. Research, presentation and teamwork skill swill be enhanced as the students progress through the course.

3 Credits

© 2015 - 2022, Southern Alberta Institute of Technology (SAIT). All Rights Reserved.