MKTG 3020 - Innovation and Design

Course Description:
Conceptualizing customer needs into products that they actually want to buy is a challenging and exciting aspect of business. This course works through product design by applying critical thinking strategies and innovation processes along with the visual technology of the marketing trade. Individually preparing a critical environmental scan and a focused market assessment will help you move forward with your client. You will develop a full innovation log to look at the value chain, market testing and product prototyping to further the product design with your teams. Ultimately, you will use the skills developed in this course to lead others through the process of innovation. Prominence is placed upon transforming “business ideas” into desirable goods and services.

3 Credits

Prerequisite(s):

MKTG 2322