MKTG 322 - Marketing Research and Analytics

Course Description:
Marketing research is an integral part of the strategic marketing process. The step-by-step marketing research process covers planning, data collection, data analysis and presentation of relevant information for recommending informed marketing strategy decisions. Present research methods including developments in technology-supported research are evaluated in their capacity to manage the changing landscape for marketing research in Canada. The research process is applied to address realistic marketing problems.

3 Credits

Prerequisite(s):

MKTG 260

Equivalent(s):
MKTG 2322

Technical Requirements

Refer to the Computers and Laptops page on SAIT.ca for standard hardware and software requirements for this course.
Important Notes:
- You begin on the listed start date. Your end date is based on the length of the course. You are required to meet any assessment deadlines set by the instructor.
- Due to the groupwork involved with this course, extensions are not available.