MKTG 375 - Integrated Marketing Communications

Course Description:
Integrated Marketing Communications (IMC) represents the “Promotions” P of the marketing mix. An IMC Proposal includes campaign messages and their translation into each of the elements of the marketing communications mix along with a proposed budget and evaluations for success. In our fast paced marketplace, messages need to be on target and on brand. Integration in business is imperative. Working in teams, each student will experience the planning process for IMC. This course offers the students case analysis, creative development structure, and facilitated problem solving, to develop a unified IMC proposal.

3 Credits

Prerequisite(s):

MKTG 260
MKTG 265

Equivalent(s):
MKTG 2375

Technical Requirements

Refer to the Computers and Laptops page on SAIT.ca for standard hardware and software requirements for this course.
Important Notes:
- You begin on the listed start date. Your end date is based on the length of the course. You are required to meet any assessment deadlines set by the instructor.