MKTG 380 - Strategic Marketing

Course Description:
Strategic Marketing represents an application of marketing principles at the management level. Emphasis is on the creation of a marketing plan. Topics include the identification of marketing opportunities, evaluation of environmental factors, as well as the development of branding, distribution, pricing, and promotional strategies.

3 Credits

Prerequisite(s):

MKTG 260
MKTG 265

Equivalent(s):
MKTG 2380

Technical Requirements

Additionally, three more marketing courses (9 credits) must be completed prior to enrolling in this course.
Software Requirements:
- Microsoft Office 2007 or higher, and
- One of:
  - Internet Explorer,
  - Mozilla Firefox, or
  - Google Chrome.