MKTG 260 - Marketing Essentials

Course Description:
Marketing Essentials is an introductory course offering you a solid foundation in marketing principles. Working individually and in teams, you will research and discover how marketing decisions are made and identify the components of sustainable marketing programs. Your research, content application and teamwork skills will be developed and reinforced as you progress through the course.

3 Credits

Equivalent(s):
MKTG 1060

Technical Requirements

Refer to the Computers and Laptops page on SAIT.ca for standard hardware and software requirements for this course.
Important Notes:
- You begin on the listed start date. Your end date is based on the length of the course. You are required to meet any assessment deadlines set by the instructor.
- Due to the groupwork involved with this course, extensions are not available.