MKTG 3359 - International Marketing

Course Description:
The International Marketing course enables learners to make successful global marketplace decisions. The focus will be on the application of market planning across international boundaries. Topics include the role of international marketing for Canadian businesses, an examination of the cultural, political, legal and economic implications associated with marketing internationally, and the development and implementation of international marketing strategies.

3 Credits

Prerequisite(s):

MKTG 1060
MNGT 2360