|
Sep 07, 2024
|
|
|
|
PUBLISHED 2022-2023 Credit Catalog [ARCHIVED CATALOG]
|
MKTG 4040 - Digital and Social Media Advertising Course Description: This course will introduce core concepts in advertising, such as objectives, strategies, measurement and media. Advertising theory will be applied using case studies and a term project that will assemble an advertising strategy and a media buy.
3 Credits
Equivalent(s): MKTG 261
© 2015 - 2022, Southern Alberta Institute of Technology (SAIT). All Rights Reserved.
|
|