Dec 11, 2024  
PUBLISHED 2022-2023 Credit Catalog 
    
Catalog Navigation
  Catalogue Home
  Programs
  Programs by School
  Courses by School
  Programs in Academic Services
  Courses in Academic Services
  Programs in the MacPhail School of Energy
  Courses in the MacPhail School of Energy
  Programs in the School for Advanced Digital Technology
  Courses in the School for Advanced Digital Technology
  Programs in the School of Business
  Courses in the School of Business
  Programs in the School of Construction
  Courses in the School of Construction
  Programs in the School of Health and Public Safety
  Courses in the School of Health and Public Safety
  Programs in the School of Hospitality and Tourism
  Courses in the School of Hospitality and Tourism
  Programs in the School of Manufacturing and Automation
  Courses in the School of Manufacturing and Automation
  Programs in the School of Transportation
  Courses in the School of Transportation
HELP
PUBLISHED 2022-2023 Credit Catalog [ARCHIVED CATALOG]

MKTG 403 - Applied Sales and Marketing I

Course Description:
In order to be successful in a retail food service business, guests need to know that the business exists, where it is located and what products and services it provides. Therefore, to establish a customer base, entrepreneurs need to be able to communicate their story in order to develop an industry network. In this course, students will learn about the importance of developing a guest-focused culture and creating a brand, the components of a marketing plan, effective selling techniques, and how to manage relationships with guests.

3 Credits





© 2015 - 2022, Southern Alberta Institute of Technology (SAIT). All Rights Reserved.