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PUBLISHED 2022-2023 Credit Catalog [ARCHIVED CATALOG]
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ENTI 310 - New Venture Planning
Course Description:
In this course you will explore venture opportunities in the hospitality industry and address the importance of market research and business analysis in identifying prospects. This course examines leadership in a start-up, provides an overview of ownership structures within hospitality and discusses how stakeholders impact the viability of a new business. Topics also include identifying industry gaps and building value propositions and understanding the key aspects of a business plan (marketing, operations, financial, human resources).
3 Credits
Prerequisite(s):
- ACCT 206
- ENTI 250
- MKTG 250
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