ENTI 310 - New Venture Planning

Course Description:
In this course you will explore venture opportunities in the hospitality industry and address the importance of market research and business analysis in identifying prospects. This course examines leadership in a start-up, provides an overview of ownership structures within hospitality and discusses how stakeholders impact the viability of a new business. Topics also include identifying industry gaps and building value propositions and understanding the key aspects of a business plan (marketing, operations, financial, human resources).

3 Credits

Prerequisite(s):

ACCT 206
ENTI 250
MKTG 250