May 27, 2024  
PUBLISHED 2022-2023 Credit Catalog 
    
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PUBLISHED 2022-2023 Credit Catalog [ARCHIVED CATALOG]

MKTG 261 - Digital and Social Media Advertising

Course Description:
This course will introduce core concepts in advertising, such as objectives, strategies, measurement and media. Advertising theory will be applied using case studies and a term project that will assemble an advertising strategy and a media buy.

3 Credits





Equivalent(s):
MKTG 4040



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