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PUBLISHED 2022-2023 Credit Catalog [ARCHIVED CATALOG]
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MMDA 303 - Storytelling for Digital Designers
Course Description:
This course focuses on the fundamentals of digital storytelling. Topics include analyzing classic storytelling structure, relating storytelling to brand building, analyzing media formats for digital storytelling, analyzing multi-media digital storytelling methods, creating a digital storytelling campaign, and explaining the role of SEO and analytics in digital storytelling strategy.
3 Credits
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