MKTG 4050 - Advanced Digital Marketing Analytics

Course Description:
This course will take what was learned in Digital Marketing Foundations and build on it by increasing learners’ focus on data-driven marketing decisions and strategy. The course will focus on how to leverage best practices for optimizing websites through Search Engine Optimization (SEO), run Google Ads (SEM), learn how to develop a content calendar and plan across social channels, and develop ads on social media platforms. Teams analyze sample data sets to draw correlations between consumer behaviour, media, and campaign strategies as the basis for the formal presentation of performance and metrics. Work will be done with real-world clients.

3 Credits

Prerequisite(s):

MKTG 1265