CPMT 3120 - Construction Project Administration and Marketing

Description
In the Construction Project Administration and Marketing course, you will study the basic characteristics of the construction industry, interrelationship between the design and construction processes, project charter, construction contract documents, bidding and awarding procedures, construction claims and disputes, national labour and procurement regulations and leadership, computer applications. You will be introduced to basic marketing concepts and to encourage an analytical study of the marketing strategy process. This study will be supported by an exposure to target markets, marketing mix elements and modes of construction marketing.

3 Credits

Prerequisites

CPMT 2020