Dec 07, 2025  
PUBLISHED 2024-2025 Credit Catalog 
    
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PUBLISHED 2024-2025 Credit Catalog [ARCHIVED CATALOG]

MKTG 360 - Library Marketing

Description
This course provides an introduction to the principles of proactive marketing for libraries and information management organizations. Topics covered include market research and planning, targeted messaging, marketing toolkits and evaluation methods for measuring value and satisfaction.

1.5 Credits

Prerequisites
  • LIBR 200
  • LIBR 297