Apr 05, 2025  
PUBLISHED 2024-2025 Credit Catalog 
    
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PUBLISHED 2024-2025 Credit Catalog [ARCHIVED CATALOG]

MKTG 318 - Introduction to Tourism Marketing

Description

This course will cover the basic principles of marketing, focusing specifically on the hospitality and tourism industry. Learners will be introduced to the key components of marketing, including consumer behaviours, marketing mixes, the communication mix, including Internet marketing and components of the marketing plan.

3 Credits