MKTG 375 - Integrated Marketing Communications

Description
Integrated Marketing Communications (IMC) represents the “Promotions” P of the marketing mix. An IMC Proposal includes campaign messages and their translation into each of the elements of the marketing communications mix along with a proposed budget and evaluations for success. In our fast paced marketplace, messages need to be on target and on brand. Integration in business is imperative. Working in teams, each student will experience the planning process for IMC. This course offers the students case analysis, creative development structure, and facilitated problem solving, to develop a unified IMC proposal.

3 Credits

Prerequisites

One of:
- MKTG 260
- MKTG 265

Equivalents
MKTG 2375