Apr 05, 2025  
PUBLISHED 2024-2025 Credit Catalog 
    
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PUBLISHED 2024-2025 Credit Catalog [ARCHIVED CATALOG]

MKTG 3359 - International Marketing

Description
The International Marketing course enables learners to make successful global marketplace decisions. The focus will be on the application of market planning across international boundaries. Topics include the role of international marketing for Canadian businesses, an examination of the cultural, political, legal and economic implications associated with marketing internationally, and the development and implementation of international marketing strategies.

3 Credits

Prerequisites
 

  • MKTG 1060
  • MNGT 2360