Nov 23, 2024  
PUBLISHED 2024-2025 Credit Catalog 
    
Catalog Navigation
  Catalogue Home
  Programs
  Programs by School
  Courses by School
  Programs in Academic Services
  Courses in Academic Services
  Programs in the MacPhail School of Energy
  Courses in the MacPhail School of Energy
  Programs in the School for Advanced Digital Technology
  Courses in the School for Advanced Digital Technology
  Programs in the School of Business
  Courses in the School of Business
  Programs/Categories in Construction
  Courses in the School of Construction
  Programs in the School of Health and Public Safety
  Courses in the School of Health and Public Safety
  Programs in the School of Hospitality and Tourism
  Courses in the School of Hospitality and Tourism
  Programs in the School of Manufacturing and Automation
  Courses in the School of Manufacturing and Automation
  Programs in the School of Transportation
  Courses in the School of Transportation
HELP
PUBLISHED 2024-2025 Credit Catalog

MKTG 2336 - Marketing Action: From Concept to Creation

Description
Marketing Action will take the concepts learned in Marketing Essentials and build on them so students will have application experience in creating a new product. The key areas of focus will be on value proposition and business models. Marketing Action will ground their marketing knowledge so they will create sustainable decisions. This is an immersive class where students are required to continue their team projects outside the classroom and present their findings to their instructor and industry professionals.

3 Credits

Prerequisites
  • One of:
    • MKTG 1060
    • MKTG 326
    • MKTG 390

Equivalents
MKTG 336