May 25, 2024  
PUBLISHED 2024-2025 Credit Catalog 
    
PUBLISHED 2024-2025 Credit Catalog

EVNT 300 - Event Strategy and Planning


Description
This course introduces you to the fundamentals of event strategy and planning. In addition to exploring a variety of marketing strategies used to meet guest needs, you’ll also learn how execution teams work together to make an event successful, and how event planning is important for businesses. You’ll also learn how to create floor plans and checklists using the event strategy principles explored throughout the course.

3 Credits

Prerequisites
  • EVNT 250
  • EVNT 260
  • MKTG 250