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Southern Alberta Institute of Technology

Apr 05, 2025

PUBLISHED 2024-2025 Credit Catalog

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PUBLISHED 2024-2025 Credit Catalog [ARCHIVED CATALOG]

MKTG 250 - Service Marketing and Sales

Description
This course provides an introduction to marketing and sales principles applied to the tourism and hospitality industry. Topics include tourism distribution channels, the marketing mix, target markets, consumer behaviour and its impact on the customer journey.

3 Credits

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