Nov 23, 2024  
PUBLISHED 2024-2025 Credit Catalog 
    
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PUBLISHED 2024-2025 Credit Catalog

MKTG 250 - Service Marketing and Sales

Description
This course provides an introduction to marketing and sales principles applied to the tourism and hospitality industry. Topics include tourism distribution channels, the marketing mix, target markets, consumer behaviour and its impact on the customer journey.

3 Credits