MKTG 265 - Digital Marketing Foundations

Description
In this course, you will develop a practical approach to using digital, social and mobile platforms that achieve business goals. Current applications and tools, community management practices and legal/privacy issues related to digital marketing tactics will be examined. Teams will develop a digital plan that specifies the use of email, websites, SEO, social media and mobile marketing, all with the goal of targeting and delivering effective communication to digital media-savvy audiences. An emphasis is placed on the return on digital marketing investment and on building relationships that lead to a culture of trust.

3 Credits

Equivalents
MKTG 1265