MKTG 461 - International Sales and Negotiation

Description
This course builds upon skills learned in Business Development and Customer Relationship Management. This course explores sales methodologies for small and midsize businesses and enterprise selling situations applicable to domestic and foreign sales settings. Additionally, it outlines the stages of negotiations, how to successfully conduct them and the impact that cultural differences may have on business deals. The course also focuses on preparing for foreign market entry, sales planning and analytics as well as managing customer and business relationships.

3 Credits

Prerequisites

MKTG 366