Dec 07, 2025  
PUBLISHED 2025-2026 Credit Catalog 
    
Catalog Navigation
  Catalogue Home
  Programs
  Programs by School
  Courses by School
  Programs in Academic Services
  Courses in Academic Services
  Programs in the MacPhail School of Energy
  Courses in the MacPhail School of Energy
  Programs in the School for Advanced Digital Technology
  Courses in the School for Advanced Digital Technology
  Programs in the School of Business
  Courses in the School of Business
  Programs/Categories in Construction
  Courses in the School of Construction
  Programs in the School of Health and Public Safety
  Courses in the School of Health and Public Safety
  Programs in the School of Hospitality and Tourism
  Courses in the School of Hospitality and Tourism
  Programs in the School of Manufacturing and Automation
  Courses in the School of Manufacturing and Automation
  Programs in the School of Transportation
  Courses in the School of Transportation
HELP
PUBLISHED 2025-2026 Credit Catalog

MKTG 360 - Library Marketing

Description
This course provides an introduction to the principles of proactive marketing for libraries and information management organizations. Topics covered include market research and planning, targeted messaging, marketing toolkits and evaluation methods for measuring value and satisfaction.



1.5 Credits

Time Guidelines
The standard instructional time for this course is 45 hours.


Prerequisites
  • LIBR 200
  • LIBR 297