PREL 218 - Marketing and Communications for Journalists

Description
PREL 218 introduces the role of advertising and public relations as it applies to journalism. Topics include advertising newspapers, magazines, television and the Internet. PR positions, corporate communications and communications planning. There is an emphasis on print but all forms of media are explored.

3 Credits

Time Guidelines
The standard instructional time for this course is 75 hours.

Equivalents
PREL 213