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Feb 15, 2025
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PUBLISHED 2025-2026 Credit Catalog
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MKTG 4010 - Digital Marketing
Description
In this course, you will develop a practical approach to using digital, social and mobile platforms that achieve business goals. Current applications and tools, community management practices and legal/privacy issues related to digital marketing tactics will be examined. Teams will develop a digital plan that specifies the use of email, websites, SEO, social media and mobile marketing, all with the goal of targeting and delivering effective communication to digital media-savvy audiences. An emphasis is placed on the return on digital marketing investment and on building relationships that lead to a culture of trust.
3 Credits
Time Guidelines
The standard instructional time for this course is 45 hours.
Prerequisites
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