MKTG 336 - Marketing Action: From Concept to Creation

Description
Marketing Action will take the concepts learned in Marketing Essentials and build on them so students will have application experience in creating a new product. The key areas of focus will be on value proposition and business models. Marketing Action will ground their marketing knowledge so they will create sustainable decisions. This is an immersive class where students are required to continue their team projects outside the classroom and present their findings to their instructor and industry professionals.

3 Credits

Time Guidelines
The standard instructional time for the day-time course offering is 60 hours. On campus evening/week-ends and fully online hours will vary.

Prerequisites

One of:
- MKTG 260
- MKTG 1060

Equivalents
MKTG 2336