MKTG 380 - Strategic Marketing

Description
Strategic marketing represents an application of marketing principles at the management level. Emphasis is on understanding the differences between strategic and tactical decision making through a simulation game and the development of a marketing plan for a new product for a local business. Topics include the identification of marketing opportunities using a SWOT analysis of macro, micro and company level factors; determining strategic direction and options; setting objectives; selecting appropriate target markets; establishing positioning and branding strategies; developing marketing mix tactics (including creation of promotional materials, and social media campaigns) and evaluating performance.

3 Credits

Time Guidelines
The standard instructional time for the day-time course offering is 60 hours. On campus evening/week-ends and fully online hours will vary.

Prerequisites

One of:
- MKTG 260
- MKTG 1060
One of:
- MKTG 265
- MKTG 1265
One of:
- MKTG 261
- MKTG 4040
- MKTG 306
- MKTG 2306
- MKTG 322
- MKTG 2322
- MKTG 336
- MKTG 2336
- MKTG 340
- MKTG 2340
- MKTG 366
- MKTG 2366
- MKTG 375
- MKTG 2375

Equivalents
MKTG 2380