MKTG 260 - Marketing Essentials

Description
Marketing Essentials is an introductory course offering you a solid foundation in marketing principles. Working individually and in teams, you will research and discover how marketing decisions are made and identify the components of sustainable marketing programs. Your research, content application and teamwork skills will be developed and reinforced as you progress through the course.

3 Credits

Time Guidelines
The standard instructional time for the day-time course offering is 60 hours. On campus evenings/weekends and fully online hours will vary.

Equivalents
MKTG 1060