MKTG 3359 - International Marketing

Description
The International Marketing course enables learners to make successful global marketplace decisions. The focus will be on the application of market planning across international boundaries. Topics include the role of international marketing for Canadian businesses, an examination of the cultural, political, legal and economic implications associated with marketing internationally, and the development and implementation of international marketing strategies.

3 Credits

Time Guidelines
The standard instructional time for this course is 45 hours.

Prerequisites

One of:
- MKTG 1060
- MKTG 260
One of:
- MNGT 2360
- MNGT 360

Equivalents
MKTG 459