MKTG 200 - Brand and Guest Experience

Description
This course introduces tourism and hospitality branding, marketing and experience design. Topics include the importance of a service culture, the brand promise and guest experiences. You will explore the impact that a brand can have on guest motivation and experience, and how this can create a competitive advantage in the hospitality and tourism industry.

3 Credits

Time Guidelines
The standard instructional time for this course is 54 hours.