MKTG 4050 - Advanced Digital Marketing

Description
This course immerses learners in advanced digital marketing strategies and emerging technologies. From crafting demand generation plans to understanding blockchain’s impact, learners will gain practical skills and theoretical insights. Additionally, learners will develop content marketing plans aligned with industry best practices, analyze cryptocurrency marketing strategies, and evaluate the influence of Web 3.0 on digital marketing. An exploration of artificial intelligence tools for content creation, as well as strong focus on customer journey mapping for effective lead qualification, is also covered. Learners will apply analytical skills, such as return on marketing investment (ROMI) analysis, for content marketing and other digital campaigns.

3 Credits

Time Guidelines
The standard instructional time for this course is 45 hours.

Prerequisites

One of:
- MKTG 1265
- MKTG 265